roped in a senior creative at its Chennai branch. LP Mahesh joins the Chennai branch as a creative director (art). The development has been confirmed by PC Amarnath, vice-president, TBWA, Chennai.
Mahesh has more than 13 years of experience in the advertising industry. Prior to this, he was a creative director with Rediffusion DY&R. He stepped into advertising in 1994 at a Chennai based agency, Ideopraxist, as a visualiser, and then moved out to Fifth Estate as senior art director.
Key brands he has worked on include Citibank, Taj Hotels, Airtel, Cuticura, Konica, Vijay Shanthi Builders and Romanov. His work has also won awards at the recently held GoaFest and Pepper Awards.
Mahesh comments that his main responsibility is to raise the creative standards of the agency. Says Mahesh, "This is an opportunity which just came by. Both Josie (Francis Joseph) and I will nurture talent and ensure that disruptive work gets done across all brands. "
Says Amarnath, "We have had a 250 per cent CAGR in the last two years, and with Mahesh coming in we plan to go after new business aggressively."