Harsh Chutani appointed head, media alliance and operations, at Buongiorno

By , agencyfaqs!, New Delhi | In Media | August 17, 2007
Harsh has an experience of 12 years in sales and marketing in the media industry

Buongiorno & #BANNER1 & # India, which provides and distributes digital value-added services, has roped in Harsh Chutani as head, media alliance and operations. He moves from Television Eighteen India, where he was head, sales, technology vertical.

Milind Pathak, co-CEO and country manager, Buongiorno India, says, "Harsh has spent a large part of his professional career within the media space in India; his in-depth understanding of the content requirements in the publishing/broadcasting business as well as the IT business will certainly prove to be an asset for us."

Part of Harsh's mandate will be to grow and establish Buongiorno's presence in the media space in India. Buongiorno Italy is into digital entertainment, and after acquiring iTouch, is now a provider of mobile entertainment, information, messaging and marketing services. Bringing the concept to India, Harsh will head Buongiorno's operation of all media accounts in India, including television channels, mobile media, music labels and Internet.

Harsh holds a post-graduate diploma in marketing management from the Times School of Management, New Delhi. He has 12 years' experience in sales and marketing in the media industry. At Television Eighteen, he was responsible for building up the technology vertical and sustaining a steady stream of revenue from unconventional formats of electronic media (non-display advertising). Prior to this, he has been with 'The Times of India' and Cyber Media.

Harsh says, "I am pleased to join Buongiorno, which focuses on digital convergence on media, mobile, Internet and television. Our immediate priority will be to develop a strong and stable existing business and embark on an expansion into additional revenue and business lines."

Buongiorno provides value-added services for mobile and landline consumers, wherein the content is distributed through partnerships with leading telecom companies and media companies. Apart from that, it also enables digital advertising campaigns and digital relationship marketing projects based on new technologies, both Internet and mobile, supporting brands in all phases of the projects that the company takes up.

The group has recently launched operations in emerging markets such as Latin America, Middle East and Africa. Buongiorno operates in Russia and Asia Pacific through the joint venture with the Japanese group Mitsui & Co.

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