Mukerjea's no-compete clause with STAR India ended in July 2007 and he has formally joined INX Media as chief strategy officer from August 9, 2007.
Mukerjea says, "I am just getting the hang of things and it will take a while for me to get acquainted with the work around INX Media."
Will he report to Indrani Mukerjea, the promoter and group executive director of the company? Peter says it will be a joint working leadership.
Both Peter and Indrani say the plans for the launch of INX's new channels will be revealed to the media in some months' time. However, Indrani Mukerjea confirms that the group will launch the channels by the end of this year or in the first quarter of 2008.
The group recently revealed brand identities for its new general entertainment, music and news channels.
Peter Mukerjea used to handle INX Global, and before that, was CEO with STAR Group India.