afaqs!

K-Factor gets some more wins

By , agencyfaqs!, New Delhi | In Advertising | August 21, 2007
K-Factor has won three new businesses - Modi Revlon, Biba and LeagueOne

Shivjeet & #BANNER1 & # Kullar's K-Factor has scored some brownie points in terms of new advertising accounts. In recent weeks, it has snatched up three new accounts - Modi Revlon, Biba and LeagueOne. The collective size of the businesses is estimated to be close to Rs 6 crore. The combined retainership stands at Rs 5-6 lakh a month.

K-Factor won the Modi Revlon account from Bounce Design. A pitch for was called in the first week of August. There were no pitches called for Biba and LeagueOne. Biba is a women's fashion wear brand, while LeagueOne is a newly formed venture dealing in below-the-line video.

Says Shivjeet Kulla