Entertainment Enterprises is all set to launch its Marathi movie channel, and has named it Zee Talkies. The channel will go live at midnight (August 25, 2007).
The channel will be a 24-hour one, and will broadcast five movies a day, apart from film related programmes and fillers. It will also have a channel song called 'Lakh lakh chanderi' which is based on the 75 year old history of Marathi cinema.
Watch this space.