The Nielsen & #BANNER1 & # Company has appointed four directors in India to further its client service initiatives. Gita Ram has been appointed in Mumbai as director, client solutions, and Malini Mathur and Anantha Rao in Delhi, also as directors, client solutions. Chandrasekhar Gopalakrishnan has been appointed director, client services, for BASES, Mumbai. BASES is a service of The Nielsen Company that predicts market patterns for marketers for implementing market innovations.
Gita Ram comes from ZenithOptimedia where she was working as executive vice-president. She holds an M Phil in clinical psychology from the National Institute of Mental Health and Neuro Sciences, Bangalore. Overall, Ram has experience of 18 years in the industry, having worked for agencies such as OMS (Optimum Media Solutions) in the past. She has worked on qualitative research across varied markets and for many clients. At Nielsen, she will be responsible for looking after the qualitative research business in South India.
Malini Mathur was earlier working with Perfetti as market research consultant. Prior to Perfetti, she has worked with TNS Dubai as consultant. Her overall experience in this field is close to 10 years. She holds an MBA with a specialisation in international business from the Fore School of Management, Bhubaneswar. Her core responsibility at Nielsen is to head the qualitative research team in Delhi. She is also responsible for expanding the business using her equity and experience with customer insights.
Anantha Rao comes from IMRB. He was working there as associate vice-president, media and panel group. Prior to IMRB, he was with Deloitte. Rao has overall experience of 17 years in the industry. He will focus on client retention by synergising and raising the quality of outputs to a new high.
As director, client service, BASES, Chandrasekhar Gopalakrishnan will play a pivotal role in looking after the Unilever account. He holds a postgraduate diploma in management from IIM-Bangalore and brings with him experience of 22 years. Prior to joining BASES, he was working with Colgate Palmolive India as head, consumer insights. Before that, he was vice-president, TNS, Mumbai.
With these appointments, Nielsen hopes to continue with its tradition of delivering relevant and actionable consumer insights to marketers.