Last updated : August 29, 2007
Research has initiated the Groundswell Awards to honour the most effective and innovative use of social technologies for business. Social technologies include sharing and communication platforms such as blogs, wikis, social networks, podcasts and file sharing sites.
The awards will focus on the business use of social technologies and not their appearance or popularity. Josh Bernoff, vice-president at Forrester Research, said in a statement, "We will concentrate on business effectiveness and value - not just the prettiest blog or the most active wiki - to choose the winners." Bernoff and his colleague, Charlene Li, also vice-president and analyst at the company, will judge the entries for the awards, which are open to businesses around the globe.
The awards have been named after a book being authored by Bernoff and Li, entitled 'Groundswell: Winning in a World Transformed by Social Technologies'. Li describes 'Groundswell' in its blog as "a spontaneous movement of people connecting, using online tools, taking charge of their own experience, and getting what they need - information, support, ideas, products, and bargaining power."
According to a research report on social computing released by Forrester Research, 47 per cent marketers in the US plans to use RSS feeFirst Published : August 29, 2007