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Zayed Khan is an aspirational youth icon who is trendy and has a distinct youthful, mischievous and flirtatious aura around him – this fits in well with the brand image
White Mischief, the vodka brand from United Spirits, has signed on Hindi film actor, Zayed Khan, as its brand ambassador.
Zayed Khan |
Khan has been chosen to endorse this brand because he is an aspirational youth icon and has a distinct trendy, youthful, mischievous and flirtatious aura around him. Khan will feature in the new advertising campaign for White Mischief, which will be launched in a weeks’ time. The idea for the campaign builds upon the insight that every initial man-woman engagement is about mischievous flirtation. The insight eventually connects the idea with the brand punch line, which says ‘A Little Mischief. A Lot of Fun.’
The campaign has been created by JWT, the agency which has been handling the brand for over a year now. The advertising budget for the current campaign is around Rs 10 crore. The media mix for the business consists of television, outdoor advertising and on ground promotion activities.