Anand Narasimha joins Bates as V-P, strategy and knowledge

Anand Narasimha has joined Bates David Enterprise, Bangalore, as vice-president, strategy and knowledge. He was previously working with MASH-Madison Shopper Marketing as chief executive officer.

His mandate at Bates will be to drive strategic planning for the agency’s Bangalore and Chennai offices, as well as for Wall Street, the OOH services division of the Bates Group.

Prior to MASH-Madison Shopper Marketing, Narasimha worked with Saatchi & Saatchi, Bangalore, as executive vice-president. He was associated with Saatchi & Saatchi for more than three years. Some of the brands he worked on there include TVS, Tata Tea, AOL, Hyundai, Bharat Petroleum, Mother Dairy and Sony Handycam.

Under his leadership, Saatchi & Saatchi won a bronze Lion at Cannes in 2004 in the Film category for Sony Handycam.

Before Saatchi & Saatchi, Narasimha worked as the head of brand marketing for BPL in Bangalore for five years. Prior to that, for seven years, he was with Enterprise-Nexus (now Bates David Enterprise). During the initial years of his career, he worked in account planning and management with agencies including JWT Delhi (then HTA), McCann-Erickson (then Tara Sinha Associates) and Contract Advertising.

Subhash Kamath, CEO, Bates India, remarks, “Anand is the sort of person we were looking for to strengthen our strategic competence in the south. He’s an experienced strategist and very passionate about the creative product. He is likely to play a critical role on the team as a change agent.”