to set up office in Hyderabad, has tied up with Mindset: e.y.w. Advertising. This is the first tie-up of its kind for JWT in India, though it has similar tie-ups in other markets.
JWT and Mindset have signed an affiliation agreement. It will be known as Mindset, an affiliate of JWT. JWT had been planning to enter Hyderabad for some time now. But to save it the trouble of setting up a full-fledged office, JWT has tied up with the top agency in Hyderabad, thus ensuring it a work pattern and dedication similar to its own.
Anita Gupta, senior vice-president and managing director, JWT, Chennai, says, "It was a conscious decision. The work culture and professional capabilities of Mindset were to the liking of JWT."
Mindset can draw from JWT's knowledge practices such as planning, training and similar other tools. Mindset has been part of various workshops conducted regularly by JWT. Another workshop that will outline the functioning of JWT is to be held in a few days in Hyderabad. Mythili Chandrasekar, senior vice-president and executive planning director, JWT, will conduct this workshop.
Santha John, managing director, Mindset, says, "We will now have access to all of JWT's resources. We are introducing the affiliation to our existing and new clients."
The two companies will pitch jointly for businesses in Hyderabad.