OnMobile, the & #BANNER1 & # mobile VAS (value added services) technology company based in Bangalore, is acquiring Voxmobili SA, a French company in the same business. The deal, awaiting approval, is worth Rs 150 crore. Voxmobili, founded in 1999, provides technology for VAS services such as online phone backup, publishing tools and instant email. OnMobile is also setting up a mobile marketing team, said Arvind Rao, co-founder and CEO of OnMobile, speaking to agencyfaqs!
OnMobile, which has been serving telecom companies with its technology solutions, is now also entering the mobile marketing space represented in India by companies such as Mobile2win, Hungama Mobile and Mobile Worx. Rao adds, "Our customers have been asking us about mobile marketing services. Now, we are hiring an experienced team for the purpose in Mumbai, Bangalore and Delhi." OnMobile's mobile marketing division will be headed by Debraj Tripathy, formerly CEO of Sieger Solutions, the marketing and ad sales company of 'Deccan Chronicle'.
The company, which received an investment of $27.8 million in October 2006 from Deutsche Bank, Goldman Sachs and Polygon Investment Partners, is also planning its IPO this fiscal.