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The size of the business is estimated to be in the region of Rs 10 crore
Bates David Enterprise, Kolkata, has bagged the creative duties for Century Plywood (Centuryply). The business was earlier with JWT.
Bates will handle all of the planning and communication development for Centuryply’s three product categories, ply, laminates and veneers. The agency will continue to build upon Centuryply’s current brand proposition, ‘Sab Sahe, Mast Rahe’, with cross-media extensions.
Abeer Chakravarty |
Subhash Kamath |
Commenting on the win, Abeer Chakravarty, senior vice-president, Bates, says, “We are looking at strengthening Centuryply’s position even further by using both the B2B and B2C opportunities.”
Subhash Kamath, CEO, Bates David Enterprise, adds, “Over the last year, we’ve transformed into a total 360 degree solutions group. Century Plywood gives us an opportunity to work on a complete through-the-line approach to brand-building.”