7 Up has
appointed Telugu film star Allu Arjun as its brand ambassador in the Andhra Pradesh region. Arjun will endorse the new natural lemon and lime flavour of 7 Up in a sleek and stylish 'slim' can.
7 Up has a strong market in Andhra Pradesh as compared with the other states in India. Appointing a brand ambassador will leverage the brand image further and drive sales.
The TVC of the new lemon and lime flavour 7 Up will be launched in the second week of September. The TVC features Arjun swinging to music when he drinks the new 7 Up. The initiative will be supported by a multimedia campaign, which, apart from television, includes outdoor, print and on-ground promotions in metros and towns across Andhra Pradesh.
The 'slim' 7 Up can is priced at Rs 15. The film has been directed by Shamin Desai and was ideated by JWT, Delhi.