Telugu film star Allu Arjun to endorse 7 Up

By , agencyfaqs!, Mumbai | In Advertising | September 10, 2007
The TVC for the new lemon and lime flavour 7 Up will be launched in the second week of September

7 Up has & #BANNER1 & # appointed Telugu film star Allu Arjun as its brand ambassador in the Andhra Pradesh region. Arjun will endorse the new natural lemon and lime flavour of 7 Up in a sleek and stylish 'slim' can.

7 Up has a strong market in Andhra Pradesh as compared with the other states in India. Appointing a brand ambassador will leverage the brand image further and drive sales.

Allu Arjun with 7UP can
Pratik Pota, executive vice-president, flavours, PepsiCo India, says, "7 Up as a brand stands for all that is fun, free spirited, cool and exciting. The new 100 per cent natural lime and lemon flavour and the stylish 'slim' cans are the result of understanding evolving consumer preferences. Allu Arjun personifies the same dynamism and he connects with his audience with a unique sense of style."

The TVC of the new lemon and lime flavour 7 Up will be launched in the second week of September. The TVC features Arjun swinging to music when he drinks the new 7 Up. The initiative will be supported by a multimedia campaign, which, apart from television, includes outdoor, print and on-ground promotions in metros and towns across Andhra Pradesh.

The 'slim' 7 Up can is priced at Rs 15. The film has been directed by Shamin Desai and was ideated by JWT, Delhi.