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Tata Indicom has taken on 141 Sercon as its CRM partner; the size of the business is Rs 5 crore
Tata Indicom has appointed 141 Sercon, the marketing services division of Bates Asia, its CRM partner. 141 Sercon will handle the Tata Indicom business at the national level; the telecom company has allocated a budget of Rs 5 crore for the purpose.
The development has been confirmed by Ajit Narayan, head, strategic planning, Asia, 141 Sercon.
Ajit Narayan |
Elaborating further, Narayan says, “All telecom operators talk of segmentation. Our emphasis was on how to create a better bonding with our customers. In short, our mandate was to deploy better CRM practices for Tata Indicom.”
As a below-the-line agency, 141 Sercon provides solutions like direct marketing, event and promotions, online marketing, database management and analytics and customer contact solutions in addition to one-to-one consulting.