ScreenRed specialises in offering digital solutions to the banking sector in the US and in Europe. The partnership should enable financial organisations to reach out to a wider customer base
Networks, the in-store digital media network, has partnered with ScreenRed (a part of the John Ryan International Group) to specifically provide digital solutions to the banking, financial services and insurance (BSFI) domain.
The John Ryan International Group offers digital solutions to retailers in the US and in Europe. ScreenRed specialises in catering to the banking sector.
Rajesh Jog, chief executive officer, VJIVE Networks, says, "With the BFSI sector currently experiencing a boom, the combined digital media offering will add tremendous value to a financial retailer's marketing efforts. It will largely optimise in-branch communication and help the financial retailer enhance customer experience, build deeper customer relationships and maximise in-branch sales."
Robert Steele, vice-chairman of the John Ryan International Group, says, "This is an exciting time to be present in India when the economy is booming and so is the BFSI market. John Ryan has a history of providing digital communication solutions, especially for the financial services sector. The combined digital media offering with VJIVE is set to change the paradigms of how financial institutions used to conduct their in-branch customer interactions. Indian BFSI clients will further leverage their relationship with the customers using this service."
VJIVE Networks will be John Ryan International's exclusive partner in India. The partnership should enable organisations to reach out to a wider customer base with small queues, less paperwork, better customer service, and focused customised solutions.
First Published : September 12, 2007