sources confirm that NP Sathyamurthy, popularly known as Sathya, executive director, Carat Media, has put in his papers. At the time of filing this story, he was not available for comment. His next destination is unknown.
Prior to joining Carat, Sathya served as director-general, Media Research Users Council (MRUC), for three years. He was into media research and responsible for syndicated research products such as the Indian Research Survey (IRS), Indian Listenership Track (ILT), and the new Consumer Classification System.
In the past, Sathya has worked with Heinz, a US-based food company, in various roles in sales, marketing and brand management. He has spent 10 years in media planning, with agencies such as Mudra, O&M and Euro RSCG.
During his career, Sathya has worked on Hindustan Unilever, Philips, Microsoft, Intel, Nokia, Gillette, American Express, Castrol, Prudential ICICI, HDFC, Asian Paints, Castrol, Vimal, Rasna and Dhara.