NP Sathyamurthy, executive director, Carat Media, moves on

By , agencyfaqs!, New Delhi | In Media Planning & Buying | September 13, 2007
Sathya has 10 years' experience in media planning, having worked with agencies such as Mudra, O&M and Euro RSCG


sources confirm that NP Sathyamurthy, popularly known as Sathya, executive director, Carat Media, has put in his papers. At the time of filing this story, he was not available for comment. His next destination is unknown.

Prior to joining Carat, Sathya served as director-general, Media Research Users Council (MRUC), for three years. He was into media research and responsible for syndicated research products such as the Indian Research Survey (IRS), Indian Listenership Track (ILT), and the new Consumer Classification System.

Following his role at MRUC, he joined Carat in 2005 as chief planning officer. In 2006, the agency announced a realignment in its structure, and as part of that, Sathya was elevated to executive director and put in charge of North and East operations and asked to oversee new projects. In that process, Subramanian and Mahima Bhanukumar were brought on board, and PV Narayanamoorthy, Pradeep Iyengar and Sujit D'Souza assumed additional responsibilities. Later, Iyengar and Shripad Kulkarni, COO, Carat Media, moved on.

In the past, Sathya has worked with Heinz, a US-based food company, in various roles in sales, marketing and brand management. He has spent 10 years in media planning, with agencies such as Mudra, O&M and Euro RSCG.

During his career, Sathya has worked on Hindustan Unilever, Philips, Microsoft, Intel, Nokia, Gillette, American Express, Castrol, Prudential ICICI, HDFC, Asian Paints, Castrol, Vimal, Rasna and Dhara.

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