photo sharing and printing service website, has been launched by technology entrepreneur Sunny Balijepalli for consumers in India as well as non-resident Indians (NRIs). Based in Mumbai, the site will offer photo printing and delivery services in India and the US. This service, Balijepalli expects, will set the website apart from other players in India like Picsquare, Merasnap and itasveer. "Customers will come to our site for the quality of prints and the online experience," says Balijepalli.
However, Clint Schmidt, CMO, ZoomIn, said that the emphasis would be on the Indian market: "We have some of the best photo sharing features on the site, which is what sets us apart from the others." Apart from sharing online albums through e-mail, customers can also embed a slide show of the album on their web page or blog. The next step for ZoomIn will be to provide premium gifts (such as T-shirts and mugs) bearing prints of photographs.
As many websites and social media sites offer photo sharing services, ZoomIn will offer its photo printing service as a white label solution. In other words, ZoomIn will set up the photo sharing and printing features for websites that want to offer these services.