Reddy, chief executive officer, Pearl Media, has put in his papers. He is moving to head Zee Telugu as its chief executive officer, based in Hyderabad.
Pearl Media is the media sales arm of Century Communication Ltd (CCL), an integrated media and entertainment company with interests in television, films, radio and other growing aspects of the media business. Reddy joined Pearl Media a year ago in August 2006.
Reddy holds a post-graduate degree in business administration from Pune University and has close to 18 years of experience in the ad sales industry. At Pearl Media, Reddy was responsible for consolidating media sales and initiating entry into new media sales activities. Reddy is credited with setting up various national networks and leading large sales teams.
Prior to Walt Disney, he did a short stint with India TV as vice-president, sales, and marketing. Prior to India TV, Reddy did a long stint with Sony India. He was the ad sales head for Sony India and responsible for looking after ad sales for Sony Entertainment Television (SET), SET Max, HBO and AXN.
Reddy has also worked with organisations such as 'The Times of India', CNBC-TV18 (then ABNi), Siti Cable, ESPN and STAR Sports.
Reddy was not available for comment at the time of filing this report.