Mobile has entered into a content and distribution partnership with Pakistan's mobile VAS company, Converge Technologies. As part of the agreement, Converge Technologies will hold the licence to distribute Hungama Mobile's Bollywood and other content in Pakistan. The companies have Pakistani artistes on board, too, like Emu of Fuzon, Junoon and Atif Aslam.
Speaking to agencyfaqs!, Saleem Mobhani, COO, Hungama Mobile, said that content partnerships in Pakistan are still developing between VAS companies and telecom operators. "We have tied up with all the telecom operators in Pakistan and expect to reach all of the 55 million mobile population."
Hungama Mobile is using the same short code it has in India, 54646, in Pakistan. Currently, it is running a campaign for Eros International's 'Om Shanti Om' in association with ARY.