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On the lines of AOL, Gmail and Yahoo!, Rediff.com also makes its web mail service IM integrated
Google did it to Gmail in February 2006, Yahoo! followed suit with Yahoo! Mail a year later, and AOL integrated its instant messenger (IM) with AOL Mail in June 2007. Now, it’s the turn of Rediff.com.
India’s leading web based email service, Rediffmail, will now have RediffBol, Rediff's instant messenger tool, inbuilt into the email. RediffBol can be triggered from a new micro-window within the email. Speaking to agencyfaqs!, Manish Agarwal, vice-president, marketing, Rediff.com, says, “Everything on the Net is moving towards integration, so we decided to make Rediffmail more efficient for the benefit of Rediffmail users.”