afaqs!

Action outdoors as OOH Media acquires AdImpact

By , agencyfaqs!, Mumbai | In OOH News | September 20, 2007
With this acquisition, OOH Media will be adding 500-600 screens to its existing 3,000-strong network in the country

The & #BANNER1 & # out-of-home media company, OOH Media, has acquired AdImpact, an out-of-home company based in Mumbai. With this acquisition, OOH Media will be adding 500-600 screens to its already existing 3,000 in the country.

Commenting on the development, Ishan Raina, chief executive officer, OOH Media, says, "AdImpact has significant presence in some of the key marketplaces in Mumbai such as the Nariman Point buildings. It is nationally present in INOX multiplexes and has other considerable properties in the Bangalore market as well. OOH Media is very likely to grow its market penetration with a higher network presence with this acquisition."

Ishan Raina
OOH Media was created by Ishan Raina along with 3i, a private equity group, and Focus Media, the out-of-home TV company, in November 2006. The company has so far captured some 3,000 screens across 22 markets and 35 advertisers. It aims to expand its presence by capturing 5,000 screens by the end of 2007. Currently, the company is reaching out to 6.5 million consumers per week in the country. With the acquisition of AdImpact, the overall consumer penetration is likely to increase to 7.5 million per week.

Niloufer Dundh, chief sales officer, OOH Media, says, "For the upcoming festival season, we are in a position to give advertisers over 1,200 more screens throughout India. With our reach extended to INOX and other places at Nariman Point in Mumbai, consumer penetration will experience a considerable rise."

Vibhav Parikh, managing director and chief executive officer, AdImpact, says, "Since the time OOH Media started, it has captured a large number of screens with fast speed. Their leadership position and their passion for the business made it logical for us to consolidate and join hands with them to create the out-of-media company of the future."

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