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Dentsu, Connecturf to launch interactive JV, Clickstreamers

By , agencyfaqs!, Mumbai | In Digital | September 20, 2007
Clickstreamers will formally launch commercial operations on October 21

Dentsu India & #BANNER1 & # and Connecturf will be launching a joint venture interactive agency called Clickstreamers. Connecturf is a 360-degree interactive company specialising in digital marketing, online research and intelligence and digital technology solutions.

The new company, Clickstreamers, will launch a suite of services, including Internet media-buying, interactive content development, ad-serving, campaign management, search engine marketing (SEM), search engine optimisation (SEO), mobile marketing, on-line gaming solutions, reports and analytics.

The JV will provide Dentsu's Indian client base with a complete range of interactive and digital media services. The joint-venture company will be headed by Takashi Koyanagi, head of Dentsu Digital. Dentsu India will hold 51 per cent equity and Connecturf, 49 per cent equity, in the new entity. Clickstreamers will formally launch commercial operations on October 21.

Sandeep Goyal
Commenting on the development, Sandeep Goyal, chairman, Dentsu India, remarks, "Clickstreamers will have ready access to the deep reservoirs of consumer knowledge of Dentsu. It is also likely to gain a lot from the experience and knowledge base of Connecturf in the Indian digital space. This well-balanced mix of local understanding and global knowledge will hopefully benefit the new media clients."

Takashi Koyanagi, head of Dentsu Digital, says, "The JV company will leverage the infrastructure and knowledge base of the parent companies to offer a full platter of services to our clients from day one. We will use Dentsu's infrastructure to build our footprint in cities such as Delhi, Mumbai, Chennai, Bangalore, Ahmedabad and Dubai within the next three months."

V Ramani, vice-chairman and managing director, Connecturf, adds, "The Dentsu India management has a strong vision for client growth and it matches with our principle of client success and innovation backed by strong process. The JV is likely to have a substantial potential with the two partners joining hands."