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Sales promotions roundup

By , agencyfaqs! | In Advertising | February 25, 2001
Last week, consumer durables companies had great offers to hook consumers. Nonetheless, the office stationary and apparels marketers were not far behind.

agencyfaqs! News Bureau
NEW DELHI

Consumer durables marketers were chasing consumers with interesting offers. On buying a new Daewoo refrigerator in exchange of an old refrigerator, the consumer got a Rs-8,000 discount on the new refrigerator, plus she had the option of 25-months' interest-free finance. This offer is valid in select cities, up to February 28, 2001.

TCL, in the TCL pre-budget offer on TCL colour televisions and music systems, was giving 24 months' interest-free finance and a three-year warranty. The offer was valid in select cities only.

In Karnataka, Sumeet, as part of the Great Exchange Offer, was giving up to Rs 900 off on the new Sumeet mixer. This was a limited period offer. In the 'Supreme Saver' offer, Supreme was giving a Magna center-table and a mini stool free on the purchase of four Ruby chairs. In a similar offer, one Spike heavy-duty stool was being given free with every Orient chair. These schemes were valid in West Bengal, Sikkim and Bhutan.

Through its 'FlexiPuf Sure Win' offer, Sleepwell was giving away prizes that included return tickets to Singapore, Whirlpool refrigerators, BPL CTVs, Nokia mobile phones and cash prizes up to Rs 1,000. All prizes were availed of on buying Sleepwell mattress. This offer was valid in Bangalore, till stocks lasted. Philips was giving a discount of Rs 150 on the Philips HI 206 iron. This limited-stocks offer too was valid in Bangalore till February 28, 2001.

The household products market was not as buoyant as the previous week. Kiwi was giving a toilet brush worth Rs 36 free with a twin pack of 500-ml Kiwi Kleen Flush toilet cleaner. Duracell was giving a Rs 20 waiver on the purchase of a Duracell battery pack. Both the above were limited stock offers.

Moods had a scintillating offer. On entering the Moods Adults Only Contest, participants had the chance to win a 10-day holiday in Mauritius-Singapore, including a three-day cruise for two. Other prizes were romantic holidays in Goa for three nights and four days for two and a candle-lit dinner for two. This promo is valid till March 15, 2001.

The office products industry was quite active. Electronics For You (EFY) was giving consumers a chance win amazing gifts, including a Casio watch worth Rs 3,495, a Casio night light clock worth Rs 725, a Parker Roller ball and ball pen combo worth Rs 315, and many more. To claim these gifts, consumers had to subscribe to EFY, and send the coupon or its photocopy to EFY. This promo is valid in Delhi and NCR till February 28, 2001.

Wipro was giving weekly prizes to consumers who bought a Wipro Dot Matrix Printer (DMP) and entered the Wipro DMP Sweepstakes 2001. Prizes included a cell phone, a music system, jewellery, free software up to Rs 6,500 and more. The grand prize was a trip to Singapore. This offer is valid in Karnataka till February 28, 2001.

On registering with NOW ISP, the company was giving 360 hours of free Internet trial. This promo was valid in Mumbai. VSNet was giving a 50-per cent discount on the Internet Regular Package. The offer was to be claimed by getting an Internet connection from VSNet. This promo is on in Mumbai, Delhi, Kolkata, Chennai, Bangalore, Pune, Coimbatore, Ernakulam and Jalandhar, and is valid till February 28, 2001. On exchanging Magic recharge card for a free Internet surfing card, the buyer got 45 minutes of free net surfing time as part of the offer from Magic. This scheme is valid in Delhi, Faridabad, Gurgaon and Noida till April 1, 2001.

In apparel, Arrow was giving an Arrow Classics shirt free with every two Arrow shirts bought. On buying two Lee jeans, the buyer was given a Lee shirt free. Both schemes were valid in Mumbai. For Delhi shoppers, Peter England was giving a discount of up to 20 per cent on the purchase of a Peter England shirt. Again, in Delhi, Vivaldi was giving a Corporate Classic shirt for just Rs 99. Of course, the consumer had to buy any Vivaldi shirt or trouser for this.

Through its 'Wear & Win' Offer, VIP had a lot of goodies for consumers. On buying any two VIP products, shoppers qualified for one monthly draw and one mega bumper draw. The bumper prize was a Ford IKON or a Hero Honda Motorcycle. Other prizes included walkmans and T-shirts. This offer was valid in Andhra Pradesh, Tamil Nadu, Kerala, Karnataka and Goa.

Food and beverage marketers too had some offers. Britannia was offering a 100-gm pack of Britannia Milk Man butter worth Rs 5 free with every Britannia Milk Man cheese singles 200-gm pack. This offer is valid in select cities and depended on stocks. Fanta had a tangy offer for buyers. A 300-ml Fanta bottle was priced at Rs 8. This scheme was valid in Delhi and the NCR till stocks lasted. And on exchanging four 'stickered' flip-caps of 1-litre Tropicana packs, Pizza Hut was giving a pizza worth Rs 75 free. This offer is valid in Delhi and till March 10, 2001.

The service industry was also hard at work. Free holidays for years, huge discounts, money-back offers - all this from Thomas Cook, for booking a holiday through it. Air Sahara had 'Sur-Prizes' for every flier. On purchasing a ticket of Air Sahara, travelers had a chance to win prizes that ranged from leather bags to wristwatches and more. Bharat Petroleum had a Silver Jubilee Offer through which the company was giving free petrol worth Rs 100 and a free Parker pen worth Rs 125. To avail of this offer, consumers had to fill up a simple form for Petro Card and pay Rs 250. This promo is valid in select BPCL Petrol Pumps only.

There was very little activity in the automotive industry last week. Bajaj Auto, through the 'Boxer Budget' Bonanza, was giving a discount of Rs 2,000 on the Boxer AT / CT models. This offer was valid in Kolkata.

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