four Hindi city channels already happening, Delhi is all set to get a fifth one, but in English this time. NDTV is on an expansion spree and will soon launch a Delhi/NCR channel, the group's fifth property after NDTV 24X7, NDTV India, NDTV Profit and NDTV Good Times.
While sources refused to divulge the channel's brand name, they say the concept - if successful in Delhi/NCR - could be extended to other cities under the same brand name.
The channel will air city-based news, governance issues and other cultural programmes concerning the everyday life of the average citizen of Delhi. An official announcement is expected this week.
Currently, there are four similar properties focusing on the NCR, including Delhi Aaj Tak, Sahara NCR, Total TV and S1, all in Hindi.