Tony & #BANNER1 & # Davidson, executive creative director, Wieden+Kennedy, London, has been appointed as the AdFest 2008 TV Lotus jury president.
Davidson is also the current president of D&AD. He joined Wieden+Kennedy in 2000. Some of his recent prominent assignments include Nike's Run London, 'Aiwaworld' online and the Honda 'Power of Dreams' campaign. The Honda campaign has dominated recent award shows by winning two coveted D&AD Black Pencils, the Grand Prix at Cannes and Client of the Year 2007.
Commenting on his appointment as the TV jury president for AdFest 2008, Davidson says, "With television advertising being eroded continuously by new and emerging mediums, the challenge for today's TV awards is freshness of thinking. Most commercials today feel like sponsored jokes trying to win an award at Cannes. As the great Bill Bernbach said, the memorable never emerged from a formula. One of my favourite pieces of work in recent years was the campaign for Smooth E Baby Face Cream from Asia. Not only did it feel innovative, it also demonstrated the product and left the viewer feeling good about the brand."