Last updated : October 03, 2007
Communications has bagged the creative duties for Worldphone. Worldphone uses the Voice Over Internet Protocol to enable you to talk to any destination in the world at a reasonable cost through a broadband connection and an ordinary telephone set.
Commenting on the development, Rajiv Kumar, chief operating officer, Worldphone, says, "We were looking for an advertising agency that is creative-heavy and able to convey the communication in an innovative manner to the target market. As it is a new concept and a new technology that is being introduced, it needs that inventive and insightful edge."
The media mix for Worldphone includes print, outdoor, radio, below the line activities, mobile communications and the Internet. First Published : October 03, 2007