Media Publications, the publishing arm of Jupiter Entertainment Ventures (JEV), has launched a magazine called 'The Bengaluru Pages'. JEV has three brands in the entertainment space, including Indigo, Asianet and now 'The Bengaluru Pages'. Radio Indigo is a private FM radio network with stations in Bangalore and Goa. Asianet is a bouquet of regional satellite television channels catering to Malayalam and Kannada speaking audiences.
The magazine is for anyone who is passionate about Bangalore city or wants to learn more about it. The current issue of the magazine features 98 pages of content with an ad-edit ratio of 30:70. The initial print run is 40,000 and the magazine is targeted at upper middle class Bangaloreans in the SEC A segment. Published twice a month, it will hit news-stands and retail outlets on the 1st and 16th of every month. It is priced at Rs 30.
Asha Rai is the editor of the magazine. The cover story for the current issue is titled 'Migrants'. It highlights people, from Wipro's Azim Premji to a security guard, who have come from various parts of the country and settled in Bangalore. It emphasises the lifestyle of the diverse population in Bangalore, its climate and prevalent opportunities, especially in the software and BPO sectors.
As part of the marketing initiative, 'The Bengaluru Pages' has been promoted through 30-40 outdoor hoardings in the city. The magazine has tied up with Café Coffee Day for distribution of free copies in its chain of cafes. It will also be promoted on Radio Indigo and the Asianet channels.