is raining channels, and this time round it's raining in dozens. Triveni Media, a part of the Rs 3,000 crore Triveni Group will soon unveil a bouquet of satellite TV channels in domain of news, entertainment, and infotainment starting with news. The group has braced up for the TV debut with its Hindi news channel, expected to hit the airwaves in the next three or four months. Confirming the development, Triveni Media CEO, Rahul Kulshrestha says, "We will foray into media space with Hindi news channel followed by a regional channel most likely in Bengali."
In the initial phase, the company will start with a bouquet of four national channels - two news channels (English & Hindi), and a socio-religious channel and GEC, each, which will be later extended to a composite offering of 19 channels in the next 30 months.
Triveni Group is a multi-faceted conglomerate with interests in automobiles, entertainment, finance, TV channels and real estate development. The company is currently on a hiring spree for the upcoming channels.
Triveni is also looking for a suitable creative and media agency for the soon to be launched Hindi news channel. According to sources, quite a few agencies have participated in the pitch and presentations are being made to the client.