BBDO India sets shop with 7UP business

By , agencyfaqs!, New Delhi | In Advertising | October 10, 2007
BBDO Worldwide has launched a new agency in the country, BBDO India, which starts off with the 7UP business in its kitty


Worldwide, the Omnicom group agency which existed in India in the form of a JV with RK Swamy/BBDO, has launched a separate agency in the country, christened BBDO India. The agency has kick-started operations with a business win already - BBDO India's first account is soft drink 7UP.

Globally, BBDO is the agency for PespsiCo, but the for the last 18 years, JWT was been in-charge of this business in India.

agencyfaqs! had reported in August that beverages major PepsiCo was on the lookout for a creative agency for 7Up. Six agencies were known to have been invited for the pitch, including Grey Worldwide, Rediffusion DY&R, Draft FCB (Ulka), RK Swamy/BBDO and Lowe India.

Says Punita Lal, executive director, marketing, PepsiCo India, "BBDO India is now officially a part of the PepsiCo family. We have large ambitions on 7UP and were pleased with the strong creative work and strategic thinking demonstrated by BBDO India. BBDO is also a globally aligned agency for PepsiCo, which means we will be able to draw upon their international networks for learnings from across the world."

Lal further informs that JWT India remains a key agency for all its other brands, including Pepsi, Mirinda, Tropicana and Slice.

Adds Chris Thomas, chairman and CEO, BBDO Asia, "We couldn't have hoped for a more iconic brand to launch BBDO India with." BBDO India will draw on the resources of RK Swamy/BBDO, Hansa and BBDO Asia.

The new agency will assume charge from November 1, 2007.

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