Last updated : October 15, 2007
week, BBDO India announced its launch in the country. Now, it is readying to make another announcement - its India head.
Till recently, BBDO's presence in India was through its joint venture with RKSwamy/BBDO. But now the Omnicom group agency has entered the market independently after winning the PepsiCo brand, 7Up; it handles 7Up globally as well.
It is learnt that BBDO India will try to get in its custody all the businesses that it looks after globally.
Meanwhile, agencyfaqs! spoke to some senior industry professionals to speculate who the new BBDO India head could be.
On condition of anonymity, a senior executive at Mudra, which is also part of the Omnicom Network, said, "BBDO India has just kick-started with its first account, 7Up. But the agency has some longterm plans up its sleeves and needs to make its presence felt in the Indian market. In the course of time, BBDO will try to grab the other PepsiCo brands as well, for which it has been the creative agency for the last 18 years. In this case, it is most likely that the agency will get a person from outside India to head the Indian operations."
In India, the PepsiCo business is handled by JWT, and a section of industry professionals feel that the likely candidate would be someone who has worked on the Pepsi business earlier.
However, the industry seems to be completely divided on this front. Another senior industry professional from an Omnicom group agency said, "Why should they get anyone from JWT? Especially if the idea is to look for a fresh perspective? BBDO India is here for a longer game. They are in all probability going to pitch for new business. In that context, a guy who has worked on the Pepsi account seems an unlikely choice."
Alok Agarwal head of Bates David Enterprise Delhi said, "A lot depends on BBDO's strategy for the Indian market. Still, to my mind, an ideal candidate would be one who brings in the BBDO values, and has been on the BBDO network for some time."
The new agency will start operations from November 1 and headhunting is on currently.First Published : October 15, 2007