is attempting to reverse the boss-bashing trend on World Boss Day this Tuesday. The jobs portal owned by Times Business Solutions has put up a site, www.bossmeter.net, where employees satisfied (or not) with their boss can put them up for a nomination. Then, a few other colleagues can vote for or against the boss. Depending on the overall response, the boss is then sent a report card with a total score on the Boss Meter.
Timesjobs had a similar campaign last year when all employees could rate their boss. This time round, the campaign is being promoted through a viral e-mail. Rajat Gandhi, head, marketing, Timesjobs, says, "Bosses have become more of friends and mentors today, as the age gap is reducing. We wanted to remove some of the negativity surrounding bosses and let people have fun through the site." The campaign will run for a week.
The best-rated bosses even stand to win holiday vouchers.
The website has been conceptualised and developed by interactive agency Tribal DDB India. Leroy Alvares, country head, Tribal DDB India, says, "What we wanted to say through this campaign is that the boss is not always the bad guy! We chose to do it through a viral campaign as the time is right for a networking oriented campaign. People connect well through communities, and there are always a few people in every company who are the lead organisers for everything." In the campaign, up to five employees can vote for a particular boss.
Tribal DDB India has been the agency behind most of Timesjobs' online campaigns, including the award-winning Chartbusters site.