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Ashish Khazanchi recently quit Rediffusion DY&R as its executive creative director. Prasanna Sankhe has been promoted within the organisation; he was earlier an ECD
Publicis Ambience has brought on board not one, but two people to fill the post vacated by Ramanuj Shastry recently – that of national creative director.
Aniruddha Banerjee |
Confirming this development to agencyfaqs!, Aniruddha Banerjee, president and COO, Publicis Ambience, says, “We’re a very young agency and were on the lookout for younger people, as opposed to the ‘been there, done that’ type. The energy and passion young folk bring to the table is unmatched.”
Prasanna Sankhe |
At Ambience, Sankhe has worked on campaigns for pest control brand Hit and Nerolac Paints, among others.
Khazanchi was with Rediffusion for three years. While there, he was instrumental in launching brands such as Tata Sky and ‘Daily News & Analysis’ (‘DNA’), apart from working on Indian Oil and Sugar Free. His Tata Sky campaigns, based on the thought, ‘Isko Laga Daala Toh Life Jhingalala’, enjoyed high media visibility. He was also behind the Hrithik Roshan commercials for Tata Sky.
Ashish Khazanchi |
Banerjee hopes that the duo will lead team work in the agency and break down the barriers of a one-man structure.