Quasar Media, a
digital agency based in New Delhi, has launched a division called Quasar Talk to offer advertisers an opportunity to communicate in the accelerating world of social media like social networks and blogs.
Quasar Talk will manage the social media campaign of General Motors and another traditional brand that the company doesn't wish to disclose at this point. Quasar will help brands assess the effectiveness of their advertising on social media by finding out subtle details like how people participate in social media. It will help clients in analysing how the brand's communication is influencing consumers.
Quasar Talk will also encourage consumer participation in the campaigns. Vij believes that people have stopped trusting conventional ads, so it is important to talk to consumers and let them spread the word about a brand via blogs and social media sites.
The division will also manage the online reputation of the brands and help create consumer interactions on a one-to-one basis.
There is no figure on social media spends by brands in India, but a recent report by eMarketer pegs spending in the US on social media sites as reaching $900 million this year, forecast to increase to $1.38 billion.