company Groupe Danone has signed Euro RSCG as its creative partner in India. The French bottled mineral water, biscuits and yoghurt maker is known to be gearing up for a launch in India.
According to sources, Euro RSCG will help Danone launch a new packaged water brand, which is not a mass product here in India. It is a medium sized business and Danone is looking at an urban launch in the major cities of India. At present, Danone is known to import the Evian water brand in India. It is learnt that Danone is interested in increasing its presence in the dairy and beverages business here.
Officials at Euro RSCG and Danone have chosen to keep quiet on the issue and they declined to comment for this story.