Last updated : October 30, 2007
& Wireless India Ltd (WWIL), a Zee Network enterprise, will use a brand mascot to represent its digital cable TV service, GalaxZee. The mascot has been created in keeping with the 35 per cent annual growth rate of the company and the newly introduced personalised and door to door services.
This will include a service team and mobile vans stationed in each locality with local cable operators and a 24x7 call centre. The service team will provide doorstep service at short notice to all its customers. WWIL is present in 43 cities and has 400 centres.
Deepak Chandnani, CEO, WWIL, adds, "The brand mascot will help the brand to identify with today's consumer, reinforcing the brand values of being modern and technology savvy. Along with this, we hope to offer the best digital cable technology and outstanding customer service."
The mascot has been designed by Saints & Warriors. The agency will also launch a print and outdoor campaign to popularise the brand mascot among audiences throughout the country. The campaign will build upon the different emotional moods of the mascot such as joy, happiness and respect, and then relate them with the masses.First Published : October 30, 2007