Padukone second brand ambassador for Kingfisher

By , agencyfaqs!, New Delhi | In Advertising | October 31, 2007
Actress and model Deepika Padukone is awaiting the release of her debut film, 'Om Shanti Om', this Diwali


Airlines, the luxury airline of the country, has brought on board model and actress Deepika Padukone as the second brand ambassador. The privilege of being the first brand ambassador continues to be with actress and item girl, Yana Gupta. With Gupta's association with the brand since inception in 2005, the company was the first to appoint a brand ambassador in the services industry,ever.

Padukone, whose debut film, 'Om Shanti Om', is awaiting a Diwali launch, will stand for the essence of the brand which looks at elevating its customers to the level of guests and not just passengers. A persona has been carved for the ambassador - young, dedicated, extremely committed, aspiring to be the best, typically personifying excellence in her chosen field in terms of high standards of work and demonstrating unmatched potential to emerge a leader in her chosen field.

Mallya (left) with new ambassador, Padukone
Vijay Mallya, chairman and CEO, Kingfisher Airlines, says, "In a short span of 29 months, setting new benchmarks in the aviation industry, Kingfisher Airlines has been able to emerge as a market leader. Padukone personifies the values of the brand and what it stands for."

Since its launch in May 2005, Kingfisher Airlines, with a range of firsts in the market, has innovated and redefined the experience of flying. Besides being the first and the only airline to offer in-flight entertainment on every seat, Kingfisher Airlines is also the only one to offer Live TV with 16 channels.

The company is part of the UB Group, which has interests in varied businesses. It is the largest Indian manufacturer of beverage alcohol (beer and spirits) and the second largest drinks group in the world.

Kingfisher Airlines flies to 34 cities and offers more than 208 flights daily with a fleet of 34 brand new aircraft. With its significant investment in Air Deccan, the Kingfisher-Air Deccan Group is India's largest domestic airline, with a fleet of 78 aircraft connecting 69 cities and offering more than 558 flights daily.

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