Diwali & #BANNER1 & # is popularly known for big ticket movie releases. This time around television players are also realising the importance of launching channels and programme amidst the festivities. Indrani Mukerjea-owned INX Network has taken a leaf out of Bollywood's book and resultantly is poised to launch its flagship GEC, 9X, on November 12.
Says Mukerjea, INX Media, "It gives me great pleasure to announce that 9X, our Hindi GEC, will unveil its engrossing lineup of prime time programming at 9 pm on Monday, November12 , 2007 . We aim to provide complete family entertainment through a distinctive variety of programs of compelling, world class quality that will connect with viewers instantly."
Ekta Kapoor is producing two dramas, Kahe Naa Kahe , and Kya Dill Mein Hai , in which she will introduce two new young female leads. Kahe Naa Kahe will air Mondays to Thursdays at 9 pm, and will feature the newcomer Krystle D'Souza. Smriti Irani's family show, Mere Apne, which will mark the television debut of Bollywood actor Vinod Khanna, also features Smriti along with other cast. The show is scheduled to air at 10 pm, Mondays to Thursdays. Similarly, yesteryear actor Tanuja will make her television debut in Babban Bhai v/s Bimla Tai , which is one of four prime time shows on 9X that, will provide a daily dose of comedy, Mondays to Thursdays. "The fiction shows on 9X will define the channel's promise of bigger, better, fresher, with engrossing storylines, the best loved actors, lavish sets and production values and locations in India and internationally," adds Indrani.
The channel will also launch expert of non-fiction programming, Siddhartha Basu, to make his debut in fiction programming with 9X. He is producing a romantic daily drama, Jiya Jale, which features a newcomer in the lead.
The non-fiction lineup on 9X includes reality shows, including Mission Ustaad, which marks music maestro AR Rahman's TV debut and will feature other names. Non-fiction programming on 9X will also feature game shows and talk shows.
Says Indrani Mukerjea, " Today 's discerning TV viewers want content that is distinctive and appealing. 9X will uniquely combine glamour with depth and values, which is what today 's India is all about." INX's music channel, 9XM has already hit the airwaves.