at the CASBAA TV Advertising Awards 2007, four Indian agencies have bagged four different awards. The CASBAA (Cable and Satellite Broadcasting Association of Asia) awards, now in its fourth year, recognize and promote the outstanding achievements of advertising creative excellence in multi-channel TV in Asia Pacific.
The four agencies which have brought the recognition include FCB Ulka, Quadrant Communications, Mediacom, and MindShare. The "Best TVC India and South Asia" came from FCB Ulka for Naukri's 'Hari Sadu' campaign. The "Best TVC Business and Corporate" was won by Quadrant Communications for Kirloskar Water Pumps. Mediacom brought the laurels for P&G's Pantene Shining Journey, which won the "Best Use of Sponsorship" award. Last but not the least, MindShare won the "Most Creative Use of TV" award for Veta's campaign called 'Let's Speak Fluent English'.
Naukri.com's Hari Sadu campaign was released in early 2006. The film shows an employee submitting his job reports to his boss. Without even looking at these submissions, the boss throws them on his junior's face. A situation is created when the junior takes a call on behalf of his rude boss calls out his name in the following fashion. "Yes write down. Hari Sadu. H for Hitler, A for arrogant, R for rascal, I for idiot."
Kirloskar Water Pumps campaign was released in November 2006. It was released for CNN in the European, west Asia and the African market. The TVC drives home the point, 'Kirloskar pumps go much beyond bringing water'.
The Veta TVC tries to sell the fact that learning how to speak in English is not an arduous task. A situation is created where a maid servant is shown translating a local song singing it in English.
The awards were presented on November 1, during the CASBAA Convention 2007 in Hong Kong at a special cocktail event at the Academy for Performing Arts.
On the International platform Astro's Astro on Demand "Tai Chor La" campaign won the "John Doherty Trophy for Campaign of the Year" and "Best TVC Southeast Asia".
With its "JUMP" campaign for Nike, Wieden+Kennedy, Shanghai swept three awards, including "Best TVC Greater China", "Best TVC Youth" and "Best TVC Sports and Leisure", featuring Liu Xiang, China's most accomplished athlete inspiring youngsters to get more involved in more kinds of sports in light of the China Olympic fervour.
The CASBAA TV Advertising Awards 2007 received a record of 170 entries. A new category "Best Integrated Campaign by a Pay TV Channel" was introduced for the first time and received the most entries of any category. This award in this category was won by National Geographic Channel for its "Redefining the Beauty of the World" campaign.
From the entire jury, the Indian jury members included Vikram Gaikwad, partner and executive creative director, Creativeland Asia; Anand Halve, co-founder, Chlorophyll Brand & Communication Consultancy; and Priti Nair, national creative director, Grey Worldwide India.