Mobile portal NDTV Active to be launched in December

By , agencyfaqs!, New Delhi | In Digital | November 15, 2007
The NDTV Convergence mobile portal will have content like news, movies, astrology, music, lifestyle and stocks

NDTV & #BANNER1 & # Convergence, the digital media arm of the NDTV Group, is gearing up to release a beta version of a mobile portal called NDTV Active in December. The portal has been developed by the US-based July Systems.

Sanjay Trehan, CEO, NDTV Convergence, says, "The portal will be tested in real conditions for a few weeks, after which it will be launched commercially."

NDTV Active will be packaged with various mobile sites consisting of text-based content like news, movies, astrology, music, lifestyle and stocks, powered by NDTV's online content. Video content will be added later on.

Sanjay Trehan
The mobile portal will be promoted through online advertising on both group sites and non-group sites, says Trehan. A TVC will be developed, which will run across NDTV's TV channels. Offline marketing will be used in collaboration with telecom operators.

Trehan says, "NDTV Convergence is planning to monetise the portal through ads, sponsorships plus offering some sections of the portal on a subscription basis. Apart from this, we have plans for content syndication and we are in talks with a few mobile operators to provide content for their mobile portals."

NDTV Convergence has recently launched a cricket website ( and it is working to roll out a youth website, an education website and a Hindi news portal called early next year. There are plans to revamp the business news website,, as well by featuring various tax, insurance and loan based applications.

A website for NDTV's lifestyle channel, Imagine (, was also launched on Wednesday. It is a showcase of the team behind the Imagine channel and indicates the programmes that will be broadcast once the channel goes live in January 2008.