V Balaji, COO
of Fisheye Creative, a Bangalore based agency, has put in his papers. He is all set to join Orange Tip Retail Consultants as director and partner.
Balaji was with Fisheye for five and a half years. He says he intends to transform Orange Tip into a full service agency over a period of time. He says, "Though the focus is going to be mostly on retail space design and offering communication solutions to retailers, over a period of time, Orange Tip will provide comprehensive solutions to marketers."
Some of the brands that Balaji has worked upon at Fisheye include Tesco, Cicada Resorts, SF Jeans, Bombay Store and WorldSpace. He has also worked on brands such as Titan, TVS, Zeenext.com, 'The Times of India' and others.