Capital18 invests in digital agency Webchutney

By , agencyfaqs!, New Delhi | In Digital | November 22, 2007
Network18's investment arm has invested an undisclosed amount in the eight-year-old digital agency

Capital18, the

venture capital and private equity arm of the Network18 Group, has invested an undisclosed amount in digital agency Webchutney. The investment has all been made in cash. Speaking to agencyfaqs!, Webchutney's founder and CEO Sidharth Rao said, "The investment will be utilised to expand our operations." He added that there would be no major change in the day-to-day operations and management of the agency.

Sidharth Rao
Rao added that Webchutney chose to receive a financial investment instead of integrating with an agency network because "we want to stay independent". He added that the management experience at Capital18 would benefit Webchutney. The agency plans to grow its business and set up digital studios for rich media applications in Mumbai and New Delhi. This includes animation and gaming services. Rao added that the agency is also looking at expanding operations in Asia - it already has an office in Singapore.

Commenting on the investment, Sarbvir Singh, managing director at Capital18, says, "We see the digital ad agency business rapidly scaling up. The future for digital advertising is bright, but the costs and revenues of these agencies do not allow them to make the kind of investments they need to. We felt that Webchutney was the right kind of agency to back. Now, it's up to them to drive the business."

Responding to whether this investment would create a conflict with the media business of Network18, Singh said, "This is a financial investment. If we do end up competing for business, so be it!" The media group already has a traditional ad agency, The Cell.

Webchutney was founded in 1999 and has about 100 employees. The agency serves clients such as Airtel, Microsoft, Hewlett-Packard, HSBC, MakeMyTrip, Zapak and

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