Samsung & #BANNER1 & # India, which manufactures mobile handsets and consumer durables, has called a creative pitch for its GSM business. According to sources familiar with the process, two agencies, Cheil Communications and Rediffusion DYR, have been invited to make a pitch.
The size of the business is known to be around Rs 30 crore. Samsung recently brought in Starcom to handle its media duties. The decision was taken following a global pitch and Starcom shares the business with Cheil. Mindshare was the incumbent agency.