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Cheil, Rediffusion gear up for Samsung GSM pitch
Samsung has called for a creative pitch for its GSM business. Cheil Communications and Rediffusion DYR have been invited
Samsung India, which manufactures mobile handsets and consumer durables, has called a creative pitch for its GSM business. According to sources familiar with the process, two agencies, Cheil Communications and Rediffusion DYR, have been invited to make a pitch.
Mid-2007 was a controversial season for Cheil Communication. In August, Samsung roped in Rediffusion DYR to handle the creative duties of one of its handset models. Cheil will now fight to retain Samsung’s GSM business as a whole. It has recently strengthened its creative team with Viral Pandya and Vedobroto Roy.
The size of the business is known to be around Rs 30 crore. Samsung recently brought in Starcom to handle its media duties. The decision was taken following a global pitch and Starcom shares the business with Cheil. Mindshare was the incumbent agency.
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