Sony's Indian Idol, Zee's Sa Re Ga Ma Pa, STAR's VoI (Voice of India), and Sahara's Jhoom India, it was turn for new channels on the block to roll out their share of reality singing shows. Joining the beeline, NDTV Imagine is all set to launch a musical reality show which will have singer and music director Shankar Mahadevan and lyricist and script writer Prasoon Joshi as judges. NDTV Imagine's in-the-pipeline musical show is called "Dhoom Macha De". The jury members along with the votes of the entire nation will adjudge the winner in the competition to uncover "Best LIVE Performer".
Dhoom Macha De will hit TV screens early next year when the channel is launched. The show will also feature singers including Anaida, Baba Sehgal, Babul Supriyo, Devang Patel, Jaspinder Nirula, Jassi, Kamaal Khan, Richa Sharma, Sapna Awasthi, Suneeta Rao and Taz.
Adds, second judge, Shankar Mahadevan, "On Dhoom Macha De, we are not looking for singing talent we already have it in abundance. This is a show to judge the participant's overall 'live' performance. It's a tough task for us as judges, but you can be rest assured that this show will have a lot of action and energetic performances from the country's popular artists."
Spearheaded by Sameer Nair, the company has planned strategic forays into key businesses in the media and entertainment space. Director and producer, Karan Johar is a creative consultant and brand ambassador for this initiative. As part of its larger plans for this dynamic and exciting business, the company is launching a Hindi General Entertainment also christened NDTV Imagine. The channel is scheduled to be launched in January 2008.