Network has entered into a strategic tieup with TheOneAlliance (a joint venture between SET India and Discovery Communications India) to distribute its channels, Aaj Tak, Headlines Today and Tez.
With an eye on the future, the network has decided to tap into the domestic subscription market. G Krishnan, CEO, TV Today, says, "This is a key development and I am glad we are going to be a part of TheOneAlliance bouquet. I firmly believe that as a network, if we continue to provide compelling content, the viewers will be willing to pay for the channels. I am certain that subscription revenue is going to gather significant momentum in times to come."
Of late, the network has made significant inroads in the international market by launching in the US, the UK and continental Europe.
SET Discovery head Gurjeev Singh Kapoor says, "SET Discovery has always been keen on partnering with the best channels in every genre so as to provide our viewers a wider choice. It gives us pleasure to have three channels from TV Today, Aaj Tak, Headlines Today and Tez, in TheOneAlliance bouquet. These channels from the TV Today Group will further strengthen TheOneAlliance bouquet."
The other channels in TheOneAlliance include Sony Entertainment Television, SET Max, SAB, SET Pix, AXN, Animax, Discovery, Discovery Travel & Living, MTV, Animal Planet, NDTV 24X7, NDTV India, NDTV Profit, Nick, Ten Sports and the recently included VH1.