India's leading English daily, The Hindu, with its largest base of circulation in Tamil Nadu, is all set to roll out an IT based tabloid, starting with Chennai, in the next one month. According to some senior sources within the industry, the newspaper will be named 'ERGO', an IT term for a web-based system that allows forms or grants to be submitted electronically through institutional processes.
The tabloid will start with an initial print run of 50,000 copies to be distributed free of cost in popular IT parks across the city. Once the newspaper gains ground in Chennai, it might expand to other IT centres such as Bangalore.
The Hindu is published from 12 locations, Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Madurai, Mangalore, Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam. According to the Indian Readership Survey 2007, Round 1, the newspaper has a readership of 2.2 million.