Adlabs animates movie intervals

The ADAG multiplex chain is all set to introduce an animated series to be showcased during movie intervals across the country

Movie intervals will no longer be just about popcorn and Coke, at least not if you are watching a movie at your neighbourhood Adlabs cinema hall. The ADAG multiplex chain is all set to introduce an animated series to be showcased during movie intervals across the country.

Adlabs Cinemas has partnered with animation studio Future Thought Productions to produce an exclusive animated short film series called Crime Time. The original series will debut in all Adlabs cinemas later this month, with an option of extending it to other media platforms as well.

Crime Times is about a character, Shifty (the Criminal), a pint-sized pilferer with lofty ambitions and limited brainpower, who perpetrates crimes from the sublime to the ridiculous, never quite pulling them off and resulting in hilarious consequences. Each short animated film, under two minutes in length, will be played during movie intervals with new episodes being introduced on a periodic basis.

“The idea was to fully engage our audience at all times, including intermission, and also to provide original content, putting our own distinctive stamp on the movie viewing experience,” says Tushar Dhingra, COO, Adlabs Cinemas.

Adlabs has plans to extend the animated series beyond movie halls. “We are looking at extending Crime Time to mobile, cable and satellite platforms as well.”

Future Thought Productions is an animation studio involved in the development and production of animated content for film, television, the web and the mobile space. “Crime Time has proven to be a popular property with distribution throughout Europe, the US, Australasia and Latin America,” says Future Thought Productions founder Jay Zaveri.

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