Bindass creates platform to speak up

UTV’s Bindass is inviting public service television commercials from the general public. The channel will air the best five entries

Much like other media channels, UTV’s Bindass has jumped onto the corporate social responsibility bandwagon. It is inviting 30 second public service television commercials (TVCs) on a social cause. The last day for submitting the TVCs is December 20. An expert team will chose the five best films, which will be aired on the channel.

Says Sita Laxmi Narayan Swami, senior vice-president, marketing, Bindass, “Young Indians are interested in having fun, but nevertheless have a sense of responsibility. As a brand that is at the heart of young India, this is a natural step for us because just like our target audience, Bindass believes in making a difference to Young India.”

Bindass was launched in September 2007. The general entertainment channel reflects brand values such as fun and youthful entertainment across genres.

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