other media channels, UTV's Bindass has jumped onto the corporate social responsibility bandwagon. It is inviting 30 second public service television commercials (TVCs) on a social cause. The last day for submitting the TVCs is December 20. An expert team will chose the five best films, which will be aired on the channel.
Bindass was launched in September 2007. The general entertainment channel reflects brand values such as fun and youthful entertainment across genres.