afaqs!

Mudra Marketing Services keeps the torch shining

By , agencyfaqs!, Mumbai | In Advertising | December 19, 2007
After winning the YoungGuns creative brief awards, Mudra Marketing Services has won four more at the Diamond Awards

Mudra Marketing & #BANNER1 & # Services has won four awards in four entries at The Diamond Awards conducted by The Global Marketer. The Diamond Awards have no silver or bronze award, and are just given to one entry in each category which is the best of the best.

The four pieces of work that have been declared winners are Raymonds from Primesite, Intel from Kidstuff, Hariyali from Rapp Collins India and MTV Protected Entry from Tribal DDB India. The pictures for Hariyali, were shot by two trigger-happy photo-buffs at Mudra Health & Lifestyle, which makes it really a resounding win for all 5 SBUs at Mudra Marketing Services.

Collar inserts. Click here to see bigger image.
Primesite submitted its work titles 'Iron Man' for Park Avenue; Raymonds, under the tribal marketing category. The work depicted a laundry-man inserting collar inserts and shirt back into worn out shirts. Rapp Collins, the direct marketing arm of Mudra Marketing Services (MMS), created postcards for Hariyali, a pro-green NGO. The postcards had pictures of nature which were distributed to the public. It served a dual purpose of educating the public about Hariyali and generating volunteers to support the cause.

MMS's digital arm, Tribal DDB took an award in the Protected entry category. It created a protected entry means to the MTV website on AIDS awareness day. A visitor couldn't access the webpage unless he selected one of the five condoms that were on the MTV homepage. Kidstuff, MMS's promotional arm conducted an outdoor activity for Intel that introduced its Core 2 Dual processor. Mall goers could dance in front of a green screen put up at the mall. The processor then created clones of the dancer in different forms and attire. A CD of the dance was given to the participant and the video was uploaded on YouTube.

Protected entry. Click here to see bigger image.
The awards that are judged online consist of a panel comprising senior-level marketing professionals representing client companies, marketing agencies and marketing media from around the world.

"The thing about the Diamond Awards is that it ruthlessly examines strategy, creative concept, and quality of execution and achievement of results against objectives. And we won't have it any other way." says R Lakshminarayanan, CEO, Mudra Marketing Services.

Meera Sharath Chandra, NCD, Mudra Marketing Services adds, "The Diamond Awards believes there can be only one winner - no silver, no bronze, no honourable mention, no runner-up - just one and only one outright winner. In that context, to enter 4 pieces of work and win 4 awards across 4 SBUs is a stupendous achievement by any standard. The team has surpassed itself."