Club of Bombay held its customary MAD Quiz, the seventh one since its start. And for the first time in its history the winner emerged to be a non advertising or media company. Sun Microsystems were 'M.Adder' than the rest.
The ambience set up as a casino was in keeping with the theme- Le Casino M.Ad. As with previous quizzes this year too, Derek O'Brien was the quiz master. 28 teams in all participated from spheres of advertising, media and non-advertising and media. The participants included, Mid-Day, Yes Bank, O&M, OgilvyOne Worldwide, JWT, Leo Burnett, Reliance Capital, Sun Microsystems, RK Swamy BBDO, Mudra, IMRB, Law & Kenneth, Asian Paints (two teams), Rediffusion DY&R (two teams), Equus Red Cell, Godrej, Axiz Bank, AMO Communications, Bates David Enterprise, Contract, Euro RSCG, Lowe, Quadrant, STAR TV Matka, STAR TV and Tata Sky.
The final, a buzzer round heated up with the enthusiastic trio from Sun Microsystems giving the leading team, Leo Burnett, a good fight. But guess, Sun Microsystems was in no mood of letting go of the winner prize this year (they lost to Mudra last year) they scored a whopping 23 points. Leo Burnett came second with 12 points.
The main sponsor for the event was Reliance Capital. While Times Now, Yes Bank and Tata Sky were associate sponsors.