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Last year’s winner Mudra didn’t make it to the finals, while Sun Microsystems who was first runner-up last year sure took the cake this year
The Ad Club of Bombay held its customary MAD Quiz, the seventh one since its start. And for the first time in its history the winner emerged to be a non advertising or media company. Sun Microsystems were ‘M.Adder’ than the rest.
The ambience set up as a casino was in keeping with the theme- Le Casino M.Ad. As with previous quizzes this year too, Derek O’Brien was the quiz master. 28 teams in all participated from spheres of advertising, media and non-advertising and media. The participants included, Mid-Day, Yes Bank, O&M, OgilvyOne Worldwide, JWT, Leo Burnett, Reliance Capital, Sun Microsystems, RK Swamy BBDO, Mudra, IMRB, Law & Kenneth, Asian Paints (two teams), Rediffusion DY&R (two teams), Equus Red Cell, Godrej, Axiz Bank, AMO Communications, Bates David Enterprise, Contract, Euro RSCG, Lowe, Quadrant, STAR TV Matka, STAR TV and Tata Sky.
The final, a buzzer round heated up with the enthusiastic trio from Sun Microsystems giving the leading team, Leo Burnett, a good fight. But guess, Sun Microsystems was in no mood of letting go of the winner prize this year (they lost to Mudra last year) they scored a whopping 23 points. Leo Burnett came second with 12 points.
The main sponsor for the event was Reliance Capital. While Times Now, Yes Bank and Tata Sky were associate sponsors.