Ahluwalia aka AJ, an ex-Publicis hand, has returned to the world of advertising after a short stint at Guardian Pharmacy, the pharmacy retail chain. He has joined Vyas Gianetti Creative (VGC) as senior creative director. Back at Guardian Pharmacy, he held the designation of marketing head.
Confirming his move to agencyfaqs!, Ahluwalia says, "VGC is known for its attention beyond mass media and a focus on the holistic creative development for a brand. It's uniquely positioned and is growing rapidly. And I'm looking forward to making a major contribution here."
In his new role, Ahluwalia will be responsible for the work that takes place for the northern region clients of the agency. At Publicis, he was creative director, and in January last year, he moved to join Guardian Pharmacy. He has had a sales stint with HCL Computers, Chennai and has also worked as a consultant in the psychometrics division at NIS Sparta.
Ahluwalia has worked with agencies such as RK Swamy/BBDO, Contract Advertising, Triton Communications, Mudra Communications and McCann Erickson in his 12-year career span. In these assignments, he has been closely associated with brands such as Bacardi, Coca Cola, Fanta, HP, NIIT, Hutch, Perfetti, Nescafe, Kelvinator and Hindustan Times to name a few.
Anjan Roy, president, VGC,says, "Ahluwalia is simply not a great creative guy. He connects superbly with people and his multi dimensional experience helps his brands, as well as, his team. This mix is truly rare".
In between, he also set up his own design studio and art gallery. During this time, he converted the ATM counter of Bank of America on Barakhamba Road, New Delhi, into an art gallery cum ATM. This was to convey the message that good art is also affordable. Ahluwalia is passionate about photography and is an active freelance photographer.
VGC, Delhi has completed three years. The current roster of clients at the Delhi branch includes Ping Mobile, Godfrey Philips, The Indian Express, Religare and The Park Hotels among others.